A journey dedicated to helping independent restaurants thrive.
For over 20 years, we have evolved alongside technology, constantly seeking the most effective solutions to help restaurants prosper. From our early days in Ipanema to scaling digital platforms in Silicon Valley and the US, our path has been defined by one mission: ensuring your digital foundation is as strong as your kitchen.
CTG — Creativity, Traction & Gastronomy.
For over 20 years, we've been building brands, concepts, and businesses inside the food and beverage industry — not observing it from the outside.
We launched one of Brazil's first nutrition apps, acquired by a major marketing group. We built Apptite, a delivery platform for independent restaurants and home chefs — before delivery apps dominated the market. We were accelerated by 500 Startups, Endeavor ScaleUp, and KPMG Emerging Giants.
Creativity — because great food deserves great storytelling. Design, voice, and visual identity that make your brand impossible to ignore.
Traction — because creativity without results is just decoration. Everything we build is connected to revenue, reputation, and repeatable growth.
Gastronomy — because this is our world. We don't serve every industry. We serve yours — and we go deep.
Founders
Marcelo Monteiro
FounderEntrepreneur, brand strategist, and food industry operator with over 20 years of experience. Co-founder of two food tech startups and the driving force behind CTG's expansion into the U.S. market. Marcelo leads commercial strategy, client relationships, and growth.
Founder CEOLivia Castro
The operational backbone of CTG. Lívia manages the team, the delivery pipeline, and the day-to-day of every client partnership — ensuring that strategy translates into consistent, high-quality execution across every account.